Extraordinary!
The report at BBC news Video Appears in Paper Magazines tells me that the first-ever video advertisement will be published in a traditional paper magazine in September.
The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly. The slim-line screens – around the size of a mobile phone display – also have rechargeable batteries.
The chip technology used to store the video – described as similar to that used in singing 
greeting cards – is activated when the page is turned. Each chip can hold up to 40 minutes of video.
Embedded videos in books next perhaps? Imagine Skeleton Creek by Patrick Carman – how much easier to read that new combined format without having to jump onto Youtube. A whole new picturebook format could emerge too!
I like that I read about all this on the same day that I discovered that TED.com released its 500th TEDTalk.
There’s a kind of synergy in that for me.
This is absolutely crazy. I would have never thought they would have put chips in to a news paper. I know I should have expected it but reading this blog just now caught me off guard. That is amazing that they are able to do that though. Does anyone know how much one of these papers sold for??
Wow, this is very exciting! I was just thinking about this idea the other day and how it’s a pretty inevitable next step, and here it is! I did some digging and found out it’ll be in the Sept. 11th issue, but only in New York and Los Angeles, for a much-marked-up price (of course). I’m sure this very first attempt will not be the most perfect, amazing technology, but I’d still really like to see it – maybe on eBay?